Focused
Not everything needs another sprawling website. Sometimes the most important project, product or idea deserves a space of its own.
ZUPPA Creative · Interactive digital experiences
Some ideas need
a unique space.
Interactive digital experiences, built to evolve.
ZUPPA creates focused digital spaces for projects, launches, campaigns, products, stories and pitches. Distinctive enough to get noticed. Flexible enough to change as your business changes.
Ideas made tangible.
01 / Selected work: Birmingham in Motion
Project · Launch · CampaignProduct · Story · PitchBuilt to evolve
Built for movement
Your business moves.
Your digital presence should too.
Technology is changing how people discover, explore and choose businesses. ZUPPA combines human creative direction with emerging technology to create focused digital experiences that are easier to adapt, update and evolve.
Interactive
Give people something to explore, understand and experience, not simply another page to scroll.
Adaptable
Content changes. Availability changes. Businesses change. Your digital experience can move with them.
Ready for what’s next
Search, AI and digital behaviour are evolving quickly. We use emerging technology where it creates genuine value, while keeping creative direction and decision-making human-led.
Portfolio
Selected work
Campaign, brand and digital thinking, shown through the idea and the work behind it.
Campaign · Place · Communications / 01
Birmingham in Motion
- Challenge
- Explore how the energy of a major international sporting moment could extend beyond the stadium and move through the city.
- Approach
- Create a cinematic five-image campaign connecting athletes, residents, movement and recognisable Birmingham locations.
- Outcome
- A coherent place-based campaign concept suitable for city, tourism, event and public-engagement communications.
Brand · Ecommerce · Digital / 02
the re.edit
- Challenge
- Create a premium minimalist jewellery brand from positioning and identity through to product imagery and e-commerce.
- Approach
- Develop the brand name, visual language, photography style, campaign imagery and complete website using AI-assisted creative production.
- Outcome
- A live, coherent brand and online store demonstrating end-to-end brand and visual-system development.
Interactive microsite · Property concept / 03
FIELD HOUSE
- Challenge
- Give a fictional residential development a distinctive digital home that communicates its place, character and residences.
- Approach
- Build an editorial journey through architecture, neighbourhood and interiors, with an interactive residence selector.
- Outcome
- A working microsite prototype that lets visitors explore the story and the available residence concepts.
A different approach to digital
Human-led.
Technology-enabled.
Built to evolve.
Creative direction leads
Technology supports the idea, the audience and the experience. It never replaces the thinking behind them.
Technology with purpose
We use the best tools available where they create genuine value, not innovation for innovation’s sake.
Made for change
A development changes as properties sell. A hotel changes with the seasons. A product moves from launch to growth. We build for that movement.
How we can help
Focused work,
shaped to your brief.
01
Proposal-led
Interactive microsite
For a project, place, product or story that deserves its own focused space.
Includes
- Brief and audience
- Content structure
- One recommended design direction
- Responsive build
- Testing and handover
OutcomeA distinctive digital destination designed around what people need to see, explore or do.
02
Proposal-led
Launch page or website
For a clear offer or launch that needs a purposeful home online.
Includes
- Sitemap and wireframes
- Art direction
- Responsive pages
- Content modules
- Launch checks
OutcomeA considered site that communicates clearly and can be maintained after launch.
03
Proposal-led
Campaign & pitch production
For a campaign or proposal that needs a stronger digital and visual expression.
Includes
- Narrative route
- Visual direction
- Digital campaign assets
- Presentation structure
- Delivery-ready files
OutcomeA coherent set of materials that helps people understand and act on the idea.
How ZUPPA works
A clear direction
from brief to launch.
Every project moves through four clear stages — Discover, Shape, Build, Live — with one recommended creative direction and visible checkpoints along the way.
Discover
We get clear on the brief, audience, objectives, requirements and content.
Shape
We establish the creative direction, digital architecture and how the project should look, feel and work.
Build
We bring the approved direction to life through design, interaction, art-directed visual assets and digital production.
Live
We refine, test and prepare the finished work for launch, including responsive checks, production QA and handover.
Responsible AI & production
Creative ambition.
Professional care.
ZUPPA uses modern production tools, including AI where appropriate, under creative direction and oversight. We check originality, asset provenance, licensing and intended usage before final delivery.
Client materials are handled with care. Content, accessibility and technical behaviour are checked as part of the work.
Working principles
- 01Creative direction and review throughout the project
- 02Clear distinction between concept studies and final approved assets
- 03Client-supplied materials and key decisions recorded
- 04Licensing, provenance and intended usage reviewed
- 05Factual, accessibility and technical checks where relevant
About Cheryl
Founder-led
creative direction.
ZUPPA Creative is led by Cheryl Ford.
I bring strategic thinking, creative direction and digital production together to turn briefs into well-designed, effective work.
A storyteller at heart, I find the idea that brings complexity into focus and connect it to a clear visual and digital experience.
Birmingham, UKRemote collaborationProject-based
Project enquiry
What are you
working on?
Tell us about the project, what you need and when you need it.
Cheryl Ford
cheryl@zuppacreative.comzuppacreative.comEnquiries open in your preferred email service, so no personal details are stored on the site.
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